This year, my Department ran 6 public information campaigns during which the services of an advertising agency "MediaVest Limited" were used. For these campaigns the Department generally advertised through MediaVest but occasionally went to some publications to advertise directly. The expenditure for the 6 public information campaigns is set out in the following table:
Advertising and Publicity 2017
|
Event/Campaign
|
Company
|
Total - €
|
|
Backyard Poultry campaign in response to Avian Influenza Outbreak
|
Agriland
|
923
|
|
|
MediaVest*
|
25,722
|
|
Basic Payment Scheme Campaign encouraging farmers to use the Departments online application system, www.agfood.ie, to apply for their Basic Payment.
|
Agriland
|
2,460
|
|
|
Ear to the Ground
|
1,875
|
|
|
ICMSA Dairy Digest
|
2,500
|
|
|
ICSA Magazine
|
1,000
|
|
|
Irish Farmers Journal
|
19,188
|
|
|
Irish Farmers Monthly
|
13,068
|
|
|
MediaVest
|
6.795
|
|
|
MOB Media
|
799
|
|
Farm Hazardous Waste Campaign
|
Agriland
|
7,380
|
|
|
Irish Farmers Monthly
|
1,538
|
|
Dog Purchase Radio Campaign – Campaign giving advice to people intending to purchase a puppy or a dog – Ran in December 2016, paid for in January 2017
|
MediaVest
|
19,265
|
|
Green Low-Carbon Agri-Environment (GLAS) Scheme radio advert encouraging Farmers to submit their Nutrient Management Plan in order for their payment to issue.
|
MediaVest
|
30,350
|
|
New Tree Felling Requirements – Campaign informing of updated legislation with regard to Tree-Felling.
|
Irish Farmers Monthly
|
2,614
|
|
Poultry Registration Radio Advert – Campaign to encourage Backyard Poultry Owners to register with the Department
|
MediaVest
|
22,592
|
*Mediavest held the central Government contract for the provision of the majority of advertising needs. They are currently a framework member on the Framework Agreement for the Media Planning Strategy & Buying in Lots 2 and 3. Adverts typically included under this contract are afforestation notifications, aquaculture license applications, Department schemes and services.
