Dáil Éireann Debate, Tuesday - 16 January 2018
1255. Deputy Niall Collins asked the Minister for Agriculture, Food and the Marine the Government's initiatives in his Department in 2017 that promoted State services or welfare payments, public awareness of regulatory changes and public consultations that involved advertising and promotion on television, radio, newspapers and online, in tabular form; and the level of expenditure for each such initiative. [2255/18]
View answerIn 2017, my Department ran 2 radio advertising campaigns, 1 for the Green Low-carbon Agri-environment Scheme (GLAS) encouraging farmers to submit their Nutrient Management Plans and the other campaign encouraging Backyard Poultry Owners to register with the Department. All other advertisements in 2017 were either in print format or online.
In the main, my Department advertised through MediaVest, who held the central Government contract for the provision of advertising services, but occasionally dealt with the service provider directly. The expenditure with regard to promoting the Department’s schemes and services, regulatory changes and public consultations is set out in the following table.
Advertising & Publicity 2017
|
Event/Campaign |
Company |
Total € |
Media Type |
|
Backyard Poultry campaign in response to Avian Influenza Outbreak |
Agriland |
923 |
Online |
|
MediaVest* |
25,722 |
||
|
Basic Payment Scheme Campaign encouraging farmers to use the Departments online application system, www.agfood.ie, to apply for their Basic Payment. |
Agriland |
2,460 |
Online |
|
Ear to the Ground |
1,875 |
Quarterly Magazine |
|
|
ICMSA Dairy Digest |
2,500 |
Annual Publication |
|
|
ICSA Magazine |
1,000 |
Quarterly Magazine |
|
|
Irish Farmers Journal |
19,188 |
Newspaper |
|
|
Irish Farmers Monthly |
13,068 |
Monthly Magazine |
|
|
MediaVest |
6.795 |
Newspaper |
|
|
MOB Media |
799 |
Annual Publication |
|
|
Farm Hazardous Waste Campaign |
Agriland |
7,380 |
Online |
|
Irish Farmers Monthly |
1,538 |
Monthly Magazine |
|
|
Dog Purchase Radio Campaign – Campaign giving advice to people intending to purchase a puppy or a dog. – Ran in December 2016, paid for in January 2017 |
MediaVest |
19,265 |
Radio |
|
Green Low-Carbon Agri-Environment (GLAS) Scheme radio advert encouraging Farmers to submit their Nutrient Management Plan in order for their payment to issue. |
MediaVest |
30,350 |
Newspaper |
|
New Tree Felling Requirements – Campaign informing of updated legislation with regard to Tree-Felling. |
Irish Farmers Monthly |
2,614 |
Monthly Magazine |
|
Poultry Registration Radio Advert – Campaign to encourage Backyard Poultry Owners to register with the Department |
MediaVest |
22,592 |
Radio |
|
Advertisement of Statutory Instruments |
MediaVest |
12,504 |
Newspaper |
|
Public Consultations |
Mediavest |
9,813 |
Newspaper |
|
Adverts about different Scheme Funding available from the Department |
Mediavest |
12,489 |
Newspaper |
*Mediavest held the central Government contract for the provision of the majority of advertising needs. They are currently a framework member on the Framework Agreement for the Media Planning Strategy & Buying in Lots 2 & 3. Adverts typically included under this contract are afforestation notifications, aquaculture license applications, Department schemes and services, Recruitment and Public Notices.
