Dáil Éireann Debate, Tuesday - 6 March 2018
41. Deputy Róisín Shortall asked the Taoiseach and Minister for Defence the details of each instance of advertorial content commissioned by his Department and agencies under its remit in the past 12 months; the date this content was published; the purpose of this content; the cost of its publication; the publication or platform on which it was published, in tabular form; and if he will make a statement on the matter. [10770/18]
View answerAdvertorial content was commissioned by my Department and the Defence Forces in relation to the Be Winter Ready campaign and Defence Forces' recruitment as outlined below. The content was published as per the Advertising Standards Authority of Ireland regulations governing advertorial content, which state that articles must note that they are sponsored by a given organisation or brand.
The first table below shows advertorial content commissioned by the Office of Emergency Planning under the remit of my Department.
|
Date Published |
Purpose of Content |
Cost |
Media outlet |
|
November 2017 |
Be Winter Ready Campaign two page article |
€6,150.00 |
Independent Newspapers Marketing Ltd. |
The second table shows advertorial content commissioned by the Defence Forces.
|
Date Published |
Purpose of Content |
Cost |
Media outlet |
|
09th March 2017 |
General Service Recruitment |
€2,500 |
Joe.ie |
|
02nd September 2017 |
Reserve Recruitment |
€2,500 |
Joe.ie |
|
10th October 2017 |
General Service Recruitment |
€2,500 |
Joe.ie |
|
09th March 2017 |
General Service Recruitment |
€2,500 |
Her.ie |
|
11th October 2017 |
General Service Recruitment |
€2,500 |
Her.ie |
