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Departmental Advertising Campaigns

Dáil Éireann Debate, Tuesday - 6 March 2018

Tuesday, 6 March 2018

Questions (87)

Róisín Shortall

Question:

87. Deputy Róisín Shortall asked the Minister for Education and Skills the details of each instance of advertorial content commissioned by his Department and agencies under its remit in the past 12 months; the date this content was published; the purpose of this content; the cost of its publication; the publication or platform on which it was published, in tabular form; and if he will make a statement on the matter. [10771/18]

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Written answers

The Government approved a number of priority information campaigns which included the Action Plan for Education 2018. In launching the Action Plan for Education, a special pull-out was produced by a national daily newspaper in partnership with the government. While the cost was not met by my Department, I understand it amounted to €8,600 excluding vat. The material produced in the pull-out included: preparing students for a changing world with foreign language skills, preparing for Brexit, learning in a digital age, and information about the growing popularity of apprenticeship and traineeship as an exciting career option. It was published on Wednesday 14th February 2018.

With regard to bodies under the aegis of the Department, the information sought is a matter for each agency and is not collated centrally.  However, my officials are aware of published content paid for by SOLAS and information in relation to this is contained in the following table.

Description 

 Date of publication

 Publication details

 Cost

Detailing opportunities in Further Education and Training for females wishing to pursue a career in STEM. The government are committed to increasing the number of women considering a career in STEM.

June 2017

Irish Independent, Female STEM Supplement

€7,000 ex VAT

Detailing the opportunities and recent developments in the apprenticeship system in Ireland. The government intend to double the number of apprenticeships and treble the number of traineeships, as well as expanding this model into a range of new sectors. It is important for employers to consider becoming involved in offering new apprenticeship opportunities, as well as for students to be aware of this exciting career pathway.

February 2018

Sunday Business Post,

Apprenticeship Supplement

€2,335 ex VAT

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