Details of the costs incurred by my Department in relation to online advertising and public awareness campaigns since January 2018 are set out in the tables below.
The overall objective is to keep costs of this nature to a minimum and these services are only used when deemed necessary in the course of Departmental activity. The Deputy might note that my Department has not incurred any costs in regard to third party public relations advice and communications advice.
Online Advertising
Month
|
Company
|
Cost
|
January
|
Irish Association of Social Workers
|
€200.00
|
June
|
Gay Community News
|
€1,045.50
|
June-July
|
Facebook
|
€15.99
|
July-August
|
Facebook
|
€12.30
|
Public Awareness Campaigns
Month
|
Company
|
Cost
|
January
|
Iris Oifigúil - Public notice of the 1 year extension given by the Government to the Commission of Investigation into Mother and Baby Homes
|
€75
|
May
|
Mediavest - A media campaign seeking expressions of interest to participate in a Collaborative Forum of former residents of Mother and Baby Homes and those with comparable experience in a County Home
|
€122,885.49
|
May
|
Inform Display Network - Poster and Leaflet distribution to GP and Hospitals Nationwide on ‘affordable childcare’
|
€10,332.00
|
July
|
EU Media - Full Page Ad in Pregnancy Diary on ‘affordable childcare’
|
€3,382.50
|
August
|
EU Media - Full Page Ad in Ultimate Maternity Guide on ‘affordable childcare’
|
€8,548.50
|