The Department of Health interprets marketing and media costs as advertising costs. Advertising includes advertising board vacancies and public consultations. Social Media costs in 2018 were incurred in the promotion of Mental Health Services and the Health and Wellbeing Programme.
Advertising costs for 2016, 2017 and 2018 are set out as follows:2016 Advertising / marketing / PR €10,394.47
Social Media -
2017 Advertising / marketing / PR €22,302.29
Social Media -
2018 Advertising / marketing / PR €37,526.92
Social Media €70,761.34
Healthy Ireland €319,694.66
We do not have figures for projected spend for 2019 at this stage.