Dáil Éireann Debate, Wednesday - 6 March 2019
202. Deputy Catherine Murphy asked the Minister for Health the amount spent on social media advertising and online promoted content (details supplied) in 2018 and to date in 2019, by campaign and social media platform used; and if he will make a statement on the matter. [11123/19]
View answerThis spend for 2018 is related to the Healthy Ireland 2018 Summer campaign only and is in accordance with IAB policy and based on LEAN advertising principles. There has been no spend to date on in feed advertising for 2019.
|
|
|
2018 |
|
|
|
Healthy Ireland |
|
Social Media Advertising (feed advertising) |
|
3,010.92 |
|
|
|
3,300.00 |
|
|
Ex VAT |
6,310.92 |
