Dáil Éireann Debate, Wednesday - 6 March 2019
91. Deputy Catherine Murphy asked the Minister for Public Expenditure and Reform the amount spent on social media advertising and online promoted content (details supplied) in 2018 and to date in 2019 by campaign and social media platform used; and if he will make a statement on the matter. [11126/19]
View answerI have set out in the following table details of the amount spent on social media advertising and online promoted content by means of sidebar, above the line and pop website ads in 2018 and to date in 2019.
Amount Spent on Social Media
|
Year |
Campaign |
Platform |
Cost |
|
2018 |
IGEES AP Recruitment Competition |
Facebook and LinkedIn (Pop Website Ads) |
€553.50 |
|
2018 |
MyGovID Media Campaign |
Programmatic Google Pay-per-click (Side Bar) |
€17,818.78 |
|
|
|
Total |
€18,372.28 |
|
2019 |
IGEES AP Recruitment Competition |
Facebook and LinkedIn (Pop Website Ads) |
€500.00 |
|
|
|
Total |
€500.00 |
