Departmental Advertising Expenditure

Dáil Éireann Debate, Tuesday - 23 July 2019

Tuesday, 23 July 2019

Questions (268)

Shane Cassells

Question:

268. Deputy Shane Cassells asked the Minister for Finance the expenditure by his Department on social media advertising and promotional material within the past year in tabular form. [34613/19]

Written answers

Minister for Finance

The amount my Department incurred in respect of social media advertising and promotional material within the past year are in tabular form below.

Year	Amount
2018	€402,210.00**
2019	€2,066.40

**The €402,210 above relates to the Switch Your Bank campaign and was funded, in its entirety, by AIB and Permanent TSB, as part of a range of competition measures agreed with the European Commission to raise awareness and promote customer switching of financial products.