Wednesday, 20 November 2019

Questions (98)

Barry Cowen


98. Deputy Barry Cowen asked the Minister for Public Expenditure and Reform the amount spent on public relations, promotion and advertising for the National Development Plan 2018-2027 and Project Ireland 2040 since its publication in February 2018 by category (details supplied) in tabular form. [48131/19]

View answer

Written answers (Question to Public)

Project Ireland 2040 is the Government's long-term, overarching strategy to make Ireland a better country for all its people, integrating, for the first time, the national spatial and investment strategies. The projects under these plans which include roads, schools, primary care centres, housing, sporting and cultural amenities and business activation facilities impact villages, towns, cities and regions across the length and breadth of Ireland.

Since taking responsibility for communications for Project Ireland 2040, €92,954.26 has been spent by the Department of Public Expenditure and Reform on public information measures including the launch of the first Annual Report - see breakdown in Table A. Measures included three 2-week tranches of transit advertising on public transport networks throughout Ireland, with the specific aim of empowering members of the public to find out what is happening under Project Ireland 2040 in their local area. During each phase, the material was displayed on the Red and Green Luas lines as well as approximately 500 Dublin Buses, 50 Irish Rail carriages and 100 Bus Shelters in Dublin, Cork, Galway, Limerick, Waterford and nationwide. The material directed the audience to That website has received more than 50,000 hits in the period.

The Annual Report contained in-depth information about what has happened under the plan and what is yet to come. It was launched in the Glucksman Library at the University of Limerick, one of the early projects supported by Project Ireland 2040 in the heart of Limerick, a key growth city under the plan.

Table A




Annual Report Launch





The cost for a wide-ranging, multi-media public awareness campaign was met by the Department of the Taoiseach including: content production, digital promotion* media partnerships and cinema campaign, public transport network campaign (content production only – space was provided free of charge) - details are set out in Table.

*Digital promotion includes search engines, to ensure the public is directed to the sites that deliver the services/information they are looking for, space on social media, including Twitter Facebook and Youtube, to ensure strong dissemination of Government information.

Table B - Project Ireland 2040 - multi-media public awareness campaign

Content creation


Digital (including Facebook Twitter, Youtube and search)


Content partnerships


Media launches etc


Cinema campaign