Tuesday, 10 December 2019

Questions (296)

Niall Collins

Question:

296. Deputy Niall Collins asked the Minister for Business, Enterprise and Innovation the advertising campaigns, promotional events and launches planned by her Department for the first six months of 2020; the budgeted costs of these campaigns; and if she will make a statement on the matter. [51403/19]

View answer

Written answers (Question to Business)

Details of advertising campaigns, promotional events and launches planned by my Department for the first six months of 2020 are set out in the attached table. It is not possible at this stage to estimate the costs for certain campaigns as they are in the early stages of planning.

In line with this Government’s ongoing outreach programme of engagement with stakeholders on contingency measures in preparation for Brexit, the Department, its Offices and Agencies will continue in 2020 to participate in active engagement with our stakeholders. The timing, nature and content of any initiatives in this regard in the first six months of 2020 will be determined by the status of negotiations between the UK and the EU on the withdrawal of the UK from the EU.

2020 (January – end June)

Date (approx.)

Advertising Campaign/Event/Launch

Approximate Cost

6th - 13th January

LinkedIn Campaign to promote the supportingSMES.gov.ie website

€450

End January

Soft publication (online) of the Regional Enterprise Plans Year 1 Progress reports. No formal launch event planned at this time.

No assessment of costings yet.

End January (tbc)

Announcement of successful projects under Regional Enterprise Development Fund Call 3

Enterprise Ireland will manage and fund this event

8th - 11th January

Intellectual Property Office of Ireland at BT Young Scientist & Technology Expo, RDS 2020

€3,500

28th January

Intellectual Property Office of Ireland at Transition Year Show, Thomond Park

€500

February

Launch of Future Jobs Ireland 2020

No assessment of costings yet.

February

Launch of National Artificial Intelligence (AI) Strategy

No assessment of costings yet.

12th February (tbc)

Launch of promotional campaign to highlight benefits of Free Trade Agreements for business, especially small and medium enterprises (SMEs).

€8,500

25th March

Taking Care of Business Event, Dublin Castle. This event is targeted at people running a business or thinking of starting a business. It aims to provide information on regulations affecting business, to give access to experts from relevant public bodies and to provide information on advice and supports available from the public sector. Approximately 30 public and private sector organisations will be in attendance.

While staff of my Department will be involved in the organisation and management of this event, the budget is managed by the Health and Safety Authority

Q1 2020

Information campaign for the opening of Workplace Relations Commission (WRC) Mid-West Office

€5,000

Q2 2020

Equal Status Information Campaign (WRC)

€5,000

End June (tbc)

Corporate Social Responsibility(CSR) - CEO/Leaders Event and Launch of Progress Report on CSR National Plan

No assessment of costings yet.

Total estimated cost

22,950