Dáil Éireann Debate, Wednesday - 28 April 2021
256. Deputy Catherine Murphy asked the Minister for Transport the amount spent by his Department on advertising and public messaging in print, broadcast and online since January 2020 to date in 2021; and the companies engaged to assist with placing the advertisements and the companies advertised with in tabular form. [22302/21]
View answerThe information requested by the Deputy is outlined in the following table.
The expenditure incurred on advertising and public messaging includes promotion of a number of significant programmes/campaigns associated with my Department such as the Brexit Readiness Campaign for the freight and maritime industries and the promotion of active and sustainable travel.
In procuring these services, my Department has always endeavoured to ensure value for money and to keep expenditure to the minimum necessary.
|
Advertising Campaign |
Advertising Company |
Mediums used |
Amount |
|
Brexit Readiness Campaign (Traffic Management) |
Spark Foundry |
Print and Digital adverts across the Irish Times, The Irish Independent, The Irish Examiner. Digital adverts on RTE. |
€42,103.91 |
|
Recruitment of Aviation Regulator/CEO |
Public Appointments Service (PAS) |
Print advertising in the UK Times |
€7,999.59 |
|
Watch Officer Competition |
PAS |
Afloat Irish Examiner Irish Skipper Nautilus |
€5,158.88 |
|
Aviation Manager Competition |
PAS |
Irish Times |
€1,799.97 |
|
Brexit – Freight Supply Chain Awareness Campaign |
TBWA/Dublin
PHD Media |
Advertisement on National Radio (RTE Radio One) and Regional and Local Radio IRS (15 stations) Urban Media (8 stations) Media Central (6 stations) Red FM Print and Digital adverts across the Irish Times |
€53,668.65 |
|
NIFTI public consultation |
Spark Foundry |
Print and Digital adverts across the Irish Times, Irish Examiner, and the Irish Independent |
€18,252.02 |
|
Active Travel Campaign |
Drury Porter Noveilli |
Digital Content, Irish Times Website (May 2020) |
€24,200.00 |
|
Covid flyers Dec 2020 |
Snap Leeson Lane, JK |
COVID-19 passenger information flyers at ports and airports |
€3,265 |
|
Recruitment campaign for independent technical experts for Major Projects Governance Oversight Group |
Odgers Berndtson Recruitment Agency |
Print and Digital adverts in Irish Times |
€7,634.86 |
|
Total expenditure |
- |
- |
€164,082.88 |
