Dáil Éireann Debate, Wednesday - 12 May 2021
227. Deputy Carol Nolan asked the Minister for Health the amount expended by his Department excluding expenditure incurred by the HSE, on advertising related to Covid-19 awareness campaigns from March 2020 to date in 2021; the print, online and broadcasting media organisations contracted to provide this service; the amount provided to each in the timeframe concerned; and if he will make a statement on the matter. [24770/21]
View answerI can confirm that my Department has expended €483,818.20 on advertising through awareness campaigns under the criteria in question, a breakdown of which is in tabular form below.
|
Organisation |
Campaign |
Description |
Date |
Amount |
|
TBWA |
Public Information |
Passenger locator form advert |
19 May 2020 |
€6,842 |
|
PHD Media |
Public Information |
Passenger locator form advert |
21 May 2020 |
€136,563.81 |
|
Open Communications |
Public Information |
COVID-19 booklet - five national newspapers |
23 June 2020 |
€58,662.02 |
|
PHD Media |
Public Information |
COVID-19 media campaign on safe shopping |
06 October 2020 |
€136,563.80 |
|
PHD Media |
Public Information |
National press ads for vaccine rollout |
30 March 2021 |
€49,605.84 |
|
PHD Media |
Public Information |
National radio ads for vaccine rollout |
30 March 2021 |
€91,007.59 |
|
TBWA |
Public Information |
Production of radio ad for vaccine rollout |
06 April 2021 |
€4,573.14 |
