Dáil Éireann Debate, Thursday - 17 June 2021
301. Deputy Alan Kelly asked the Minister for Foreign Affairs the amount his Department has spent on social media content production since the beginning of January 2021 until 12 June 2021; and if he will make a statement on the matter. [32631/21]
View answerMy Department produces content for social media as part of information campaigns at home and overseas that promote Ireland’s economic, political and cultural interests and to engage with the Global Irish community. In 2021, expenditure on content production for initiatives included marking Ireland’s membership of the UN Security Council, St. Brigid’s Day, St. Patrick’s Day, a video marking the role of women in peace and security, Africa Day and a strategy for the Nordic region.
Expenditure video production, animation, graphic design and content translation for social media purposes in 2021 to date is listed in the table below.
|
Date |
Campaign |
Cost |
|
Feb-21 |
Iveagh House virtual tour edits and drone footage |
€ 1,779 |
|
Jan-Mar 2021 |
UN Security Council assets |
€9,680 |
|
Jan-Feb 2021 |
St Brigid's Day assets |
€1,514 |
|
Mar-21 |
Women, Peace and Security video production |
€ 12,173 |
|
Apr-21 |
St Patrick's Day 2021 video production and assets including external footage |
€ 132,510 |
|
May-21 |
Ireland/Wales Shared Statement and Action Plan 2021-25 footage |
€ 340 |
|
May-21 |
Africa Day video production |
€ 28,364 |
|
May-21 |
Ireland’s Support for Girls’ Education video production and post production |
€ 1,285 |
|
Jun-21 |
A Strategy for the Nordic Region to 2025 video production |
€ 3,223 |
|
€ 190,868 |
