I can confirm that my Department has not paid any social media influencers to promote the COVID-19 vaccination programme.
My Department has however come together with a network of expert Young Science Communicators from across Ireland to create the SciComm Collective. It works to inspire and empower young people to live safely within the Covid-19 public health guidelines, to encourage uptake of COVID-19 vaccines and address any misinformation circulating about Covid virus or vaccines.
The group regularly create content, upload, and post information through their social media channels and @scicommcollective_ire, sharing their experiences and expertise, as well as practical advice on living safely within the COVID-19 public health guidelines.
The SciComm Collective has been live since April 2021.