Dáil Éireann Debate, Wednesday - 10 November 2021
183. Deputy Peadar Tóibín asked the Minister for Further and Higher Education, Research, Innovation and Science the total amount spent by his Department on advertisements, including traditional forms of advertisement and online advertising, in each of the past ten years and to date in 2021. [54909/21]
View answerThe Department of Further and Higher Education, Research, Innovation and Science was established in June 2020. The table below details all advertising spend by the department from the establishment of the department to date.
Department of Further and Higher Education, Research, Innovation and Science spending on advertising
The Department of Further and Higher Education, Research, Innovation and Science’s spending on advertising for the period is set out below. COVID-19 related spending is labelled as such.
|
Year |
Campaign |
Spend |
|
2020 |
"Keep it Small, Keep it Safe, Keep your Distance" campaign (social media) |
€6,251.24 |
|
2021 |
“The Right Course” campaign (social media, radio) |
€26,825.22 |
|
2021 |
“How COVID-19 spreads” campaign (social media) |
€12,560.41 |
|
2021 |
“Adult Literacy for Life” (radio) |
€41,794.02 |
|
|
Total |
€87,430.89 |
