Dáil Éireann Debate, Wednesday - 17 November 2021
257. Deputy Alan Dillon asked the Minister for Health if he will consider resuming both local and national radio and television Covid-19 awareness campaigns based on the latest public health figures; and if he will make a statement on the matter. [56422/21]
View answerThe Department of Health will be launching a new campaign in the coming days. #LayerUp will be a social media and public material campaign encouraging the public to ‘Layer Up’ their protections against COVID-19. Advice on all the layers available will be displayed including vaccine, face covering, social distance, indoor ventilation, hand hygiene, etc. The #LayerUp campaign will be promoted across Government, stakeholders and will be visible in public facing premises.
Additionally, the Department conducts regular media briefings and interviews.
The HSE has also launched a new TV and radio advertising campaign, covering two themes:
1. Thank you – stay at home if you have symptoms.This campaign aims to strengthen people‘s response when they’re sick. To keep others safe we ask you to stay at home when sick, and act quickly on symptoms and get a COVID-19 test.
2. Heads Up - Keep protecting yourself and others from COVID-19
These campaigns are on TV and radio throughout winter, along with digital out of home advertising, digital marketing on all social media platforms, search and websites, and cinema advertising during November and December.
Health Services and Self-care
Winter communications programme also includes ongoing updates and messaging from our health services, including practical advice on self-care for common winter illnesses, advice for people with chronic illness on being winter-ready, and information on how to access the care you need when you need it. This will be supported by a programme of news media interviews, social media and other public and staff communications over the coming weeks and months.
