Dáil Éireann Debate, Wednesday - 19 January 2022
91. Deputy Sean Sherlock asked the Tánaiste and Minister for Enterprise, Trade and Employment the amount spent on social media by his Department and agencies under his remit in 2021; and the platforms the monies were spent on in tabular form. [1697/22]
View answerAs part of awareness raising campaigns around a range of policy initiatives including Brexit, the National Minimum Wage and Covid 19, my Department spent €62,373.83 on social media advertising in 2021. The campaigns were conducted across a number of social media platforms, the breakdown of which is provided below.
|
Social Media Channel |
Cost 2021 (incl. VAT) |
|
|
€17,185.31 |
|
|
€14,680.61 |
|
|
€16,156.84 |
|
|
€14,351.07 |
|
Total |
€62,373.83 |
Separately, I have requested that the state agencies under the aegis of my Department provide the information requested and I will forward this to the Deputy once received.
