Dáil Éireann Debate, Thursday - 24 February 2022
64. Deputy Brendan Smith asked the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media if additional resources will be provided for the marketing of Hidden Heartlands in view of the recent reconfiguration of tourism regions and the particular challenges facing part of that region due to Brexit; and if she will make a statement on the matter. [10503/22]
View answerIn Budget 2022 I secured an additional €67.6 million funding for tourism, thereby bringing the overall tourism services budget to €288 million. The administration of this funding is an operational matter for the tourism agencies, Fáilte Ireland and Tourism Ireland. Fáilte Ireland's plans for 2022 include driving demand through a doubling of investment in domestic marketing to €10 million.
I have asked Fáilte Ireland, to provide the Deputy with further details of their marketing plans for Ireland's Hidden Heartland for 2022. Please advise my private office if you do not receive a reply within ten working days.
