Following a public procurement competition, the UTP Enforcement Authority (EA) recently engaged a market research company to conduct a survey to establish baseline information from suppliers of agricultural and food products on their awareness of the UTP Regulations and of the EA itself.
The survey will also establish their understanding of the protections afforded to them under the UTP Regulations, the extent to which they are impacted by UTPs and the factors which influence them in deciding whether or not to make a complaint.
The market research company will conduct a telephone survey of agri-food supplier businesses, provide an online platform to allow primary producers complete the survey as well as providing analysis of the survey findings.
The cost of providing these services is €20,000 excluding VAT.