Peadar Tóibín
Question:1696. Deputy Peadar Tóibín asked the Minister for Health the amount spent on traditional and online advertising by his Department in each of the past ten years and to date in 2022, in tabular form. [39957/22]
View answerTuesday, 26 July 2022
Questions (1696)
Written answers
Dear Deputy,
I refer to the following Parliamentary Question that was tabled by you for written answer on 26 July 2022. Due to the scope of the query the below response has taken additional time to complete.
PQ39957/22 - To ask the Minister for Health the amount spent on traditional and online advertising by his Department in each of the past ten years and to date in 2022, in tabular form.
The amounts outlined in below table were spent on traditional and online advertising over the years 2012-2022. This includes Departmental notices, Healthy Ireland campaigns and Department of Health COVID-19 public health guidance.
The overarching aim of Healthy Ireland to bring about a healthier population by supporting people to enjoy the best possible health and wellbeing. It is the Government-led initiative aimed at delivering the Sláintecare objective of preventing ill-health and keeping people well. Since 2018, Healthy Ireland developed a number of citizen engagement campaigns designed to raise public awareness of Healthy Ireland supports under three themes – healthy eating, physical activity and mental wellbeing.
The Department's response to the COVID-19 pandemic includes a comprehensive advertising campaign across both traditional and online media channels for the purposes of informing the public and promoting the latest public health guidance. The level of advertising spend varies depending upon the public health requirements at the time. The HSE continues to run advertising campaigns to raise awareness about the COVID-19 vaccine programme and the latest public health advice.
The table attached provides the information requested in this Parliamentary Question.