Peadar Tóibín
Question:339. Deputy Peadar Tóibín asked the Minister for Finance the amount spent on traditional and online advertising by his Department in each of the past ten years and to date in 2022, in tabular form. [39954/22]
View answerTuesday, 26 July 2022
Questions (339)
Written answers
The information requested by the Deputy is set out in the table below.
|
Year |
Description |
Amount |
|
2012 |
Recruitment of Chief Economist, Head of Banking Policy and Secretary General of the Department of Finance in the Sunday Times, Sunday Business Post, Irish Times and Financial Times |
€33,167.68 |
|
Notices/Advertisements re Anglo, INBS and Credit Institutions Stabilisation Act as required by EU Directive in Irish media (Irish Times and Irish Examiner) |
€14,255.06 |
|
|
2013 |
Recruitment of Chief Finance and Operations Officer in Sunday Times, Sunday Business Post, ACCA and ACA e-zine |
€5,205.95 |
|
Recruitment for position of Economist in the Irish Times |
€3,795.68 |
|
|
Notices of the Official Languages Act and Scheme in Foinse |
€687.42 |
|
|
2014 |
Recruitment for the position of Head of International & EU Division in the Sunday Business Post and Sunday Times online |
€2,787.41 |
|
Notice re: winding up of SAT/ICAROM (Insurance Corporation of Ireland) in Irish Daily Mail |
€130.18 |
|
|
Creative strategy, production and burst 1 of campaign to increase awareness of the Supporting SME online tool on social media |
€27,683.70 |
|
|
2015 |
Advertisement for the position of Governor of the Central Bank |
€12,300.00 |
|
Local Property Tax Review advertisements in Irish Times, Irish Independent and Irish Examiner |
€7,181.56 |
|
|
Campaign to increase awareness of the Supporting SME online tool on social media |
€50,519.18 |
|
|
2016 |
Mortgage Arrears Communication Campaign |
€73,136 |
|
Switch Your Bank* |
€24,682 |
|
|
Outside Broadcasting of National Economic Dialogue |
€17,657 |
|
|
SME online tool |
€11,987.14 |
|
|
2017 |
Switch Your Bank* |
€717,746 |
|
Outside Broadcasting of National Economic Dialogue |
€17,657 |
|
|
Information notice re: Beneficial Ownership |
€2,408 |
|
|
Graphic Design: Public Awareness Campaign |
€480 |
|
|
Switch Your Bank* |
€73.80 |
|
|
European Financial Forum |
€24.60 |
|
|
SME online tool |
€13,569.72 |
|
|
2018 |
Switch Your Bank* |
€405,900 |
|
Outside Broadcasting of National Economic Dialogue |
€13,616 |
|
|
Board Recruitment |
€1,707 |
|
|
Irish Language Notice (The Department's Irish Language Scheme) |
€1,240 |
|
|
Irish Language Notice (The Department's Irish Language Scheme) |
€983 |
|
|
SME online tool |
€3,860.90 |
|
|
2019 |
Vacancy for Governor of Central Bank of Ireland |
€12,300 |
|
Switch Your Bank* |
€2,066.40 |
|
|
2020 |
Irish Language Notice (The Department's Irish Language Scheme) |
€815.07 |
|
Switch Your Bank* |
€2,066.40 |
|
|
2021 |
Switch Your Bank* |
€3,018.95 |
|
Vacancy for Appeals Commissioner in the Tax Appeals Commission |
€1,353 |
|
|
Public Consultation for Commission on Taxation and Welfare |
€28,858.93 |
|
|
2022 (to date) |
Public Consultation for Commission on Taxation and Welfare |
€23,102.09 |
*The cost of the Switch your Bank campaign is fully recoupable by AIB and Permanent TSB (up to 2021) in the context of their restructuring plans. These costs relate to a Public awareness campaign as part of a range of competition measures agreed with the European Commission to raise awareness and promote customer switching of financial products. The Department of Finance facilitates this campaign as part of its remit to ensure that consumers are protected within the financial sector in Ireland and to ensure a healthy level of competition.