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Departmental Advertising

Dáil Éireann Debate, Tuesday - 26 July 2022

Tuesday, 26 July 2022

Questions (458)

Peadar Tóibín

Question:

458. Deputy Peadar Tóibín asked the Minister for Public Expenditure and Reform the amount spent on traditional and online advertising by his Department in each of the past ten years and to date in 2022, in tabular form. [39960/22]

View answer

Written answers

The information requested by the Deputy for my Department, including the Office of Government Procurement, is set out in the tables below.

I wish to advise the Deputy that the higher spend in 2017 and 2018 was in relation to the media campaign to promote and raise awareness of the Public Services Card and MyGovID.

Department of Public Expenditure and Reform

Year

Advertising Costs

2022 (to date)

€1,074

2021

€3,521

2020

€36,917

2019

€51,767

2018

€207,265

2017

€213,165

2016

€1,334

2015

€2,460

(There were no relevant costs from 2012 to 2014)

Office of Government Procurement

Year

Advertising Costs

2020

€5,324

2019

€5,553

2018

€4,281

2017

€3,451

2016

€1,484

2015

€3,824

2014

€16,689

(The OGP commenced operations in 2014. There were no relevant costs during 2021 and to-date in 2022).

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