Dáil Éireann Debate, Thursday - 8 September 2022
393. Deputy Sean Sherlock asked the Minister for Finance the amount his Department has spent on advertising on social media in 2021 and to date in 2022; the amount spent per platform; and the campaigns per platform, in tabular form. [43374/22]
View answerThe amount the Department of Finance has spent on advertising on social media during 2021 and 2022 is detailed below.
DFIN Advertising on Social Media Spend - 2022 & 2021
|
Division |
2022 |
2021 |
|
*Commission on Taxation & Welfare |
Nil |
*€24,419.15 |
|
**FSD |
Nil |
Nil |
|
***Banking/FSPO |
Nil |
Nil |
*Commission on Taxation: This amount relates to online advertising spend rather than specifically social media advertising and it may also include some traditional forms of advertising. It is not currently possible to provide an exact breakdown between traditional, online and social media in relation to this expenditure amount. However, a total of €4,442 was spent across LinkedIn and Twitter as part of the Public Consultation and Extension campaign carried out by the Commission on Taxation and Welfare.
**There was no direct spending on advertising on social media platforms for the Financial Services Division. However, €4,879 was spent in 2021 on a consultancy contract with Daniel J Edelman. The consultancy was for specialist advice and support on the use of social media in international contexts for the international launches of the Government of Ireland’s Ireland for Finance strategy.
***Banking division had no direct spending on social media in either 2022 or 2021. However, the Department contributed €150,000 to help fund the Competition and Consumer Protection Commission (CCPC) bank switching campaign “Breaking Up with Your Bank” in August 2022. The CCPC is managing how the advertising funds are spent across platforms in August 2022.
