The Road Safety Authority has responsibility for the promotion of road safety awareness, advertising, and the dissemination of road safety information.
This question is therefore being referred to the Authority for their consideration and direct reply as appropriate. I would ask the Deputy to contact my office if a response has not been received within ten days.
On the specific suggestion of running a national campaign similar to Staying Alive at 1.5 but for pedestrians, the Government's Road Safety Strategy requires the RSA to implement specific educational measures aimed at protecting vulnerable road users in particular drivers' obligations to drive in anticipation of vulnerable road users on the road. The RSA has confirmed to me that they are intending to include messaging on safe passing of pedestrians, cyclists and horse riders in upcoming media announcements and launches for vulnerable road users.