Social Media

Wednesday, 14 December 2022

Questions (117)

Seán Sherlock

Question:

117. Deputy Sean Sherlock asked the Minister for Housing, Local Government and Heritage the amount spent on social media advertising in 2021 and to date in 2022, in tabular form; and the amount spent per platform. [62808/22]

View answer

Written answers

Minister for Housing, Local Government and Heritage

I refer to the reply to Question No. 541 of 19 January 2022 which set out the information relating to social media spending in 2021.

The information requested relating to social media spending in 2022 is being compiled and will be forwarded in accordance with Standing Orders.

The following deferred reply was received under Standing Order 51

Communicating effectively with the public and stakeholders is an essential part of my Department’s work. My Department utilises social media channels (YouTube, LinkedIn, Twitter, Facebook and Instagram) with this objective in mind, promoting the schemes and initiatives managed by it, and utilising the reach afforded by these channels to inform the public of the wide range of activity of our Department.

Given the effectiveness and reach of social media channels, my Department occasionally uses the advertising functions of these platforms to deliver public information campaigns, often in support of public consultations or to grow awareness of supports and services.

In 2021, examples of paid advertising campaigns on social media included:

- Fire Safety week

- The Check the Register campaign to encourage voter registration

- Promotion of the Housing for All strategy

- Support for marine planning activities in the Department

- Commemoration of the Burning of the Custom House.

The amount spent per platform in 2021 was:

Platform	Amount (2021) in Euro
YouTube	1,473.16
Twitter	1,705.10
Facebook	2,293.24
Instagram	633.45
Total	€6104.95

2022

In 2022, with the additional utilisation of LinkedIn and TikTok, examples of paid advertising on social media included:

- Residential Zoned Land Tax

- First Home Scheme

- Construction Recruitment

- Fire Safety Week

- Public Consultation Defects in Apartments and Duplexes

- Recruitment to Met Eireann and the Electoral Commission

- Expanded Check the Register campaign

- National Biodiversity Action Plan

- River Basin Management Plan

The amount spent per platform @ 19 December 2022 is:

Platform	Amount (2022) in Euro
Facebook/Instagram	47,599.23
Twitter	18,219.37
LinkedIn	3,050.58
YouTube	4,956.01
TikTok	5,576.64
Total	€79,401.83