Seán Sherlock
Question:183. Deputy Sean Sherlock asked the Minister for Social Protection the amount spent on social media advertising in 2021 and to date in 2022, in tabular form; and the amount spent per platform. [62812/22]
View answerWednesday, 14 December 2022
Questions (183)
Written answers
My Department is committed to ensuring that members of the public are fully aware of the welfare supports, entitlements and services that are available to them. Public information campaigns, including advertising on social media platforms, are an important part of this work.
For the purpose of this response, we have interpreted ‘amount spent on social media’ as media buying costs incurred from public information campaigns, announcements and recruitment notices on social media channels.
Advertising on social media in 2021
Details of the 2021 total spend (ex VAT, ASAI and agency fees) on social media, as well as the spend on each social media platform are outlined below:
|
Meta (Facebook/Instagram) |
€108,305.61 |
|
|
€29,242.31 |
|
|
€3,093.98 |
|
Total Social Media Ad Spend 2021 |
€140,641.90 |
Advertising on social media in 2022
Details of the 2022 total spend (ex VAT, ASAI and agency fees) on social media, as well as the spend on each social media platform are outlined below:
|
Meta (Facebook/Instagram) |
€21,409.87 |
|
|
€14,722.13 |
|
|
€0.00 |
|
Total Social Media Ad Spend 2022* |
€36,132.00 |
* Amounts are those which have been invoiced and paid to date in 2022