Dáil Éireann Debate, Wednesday - 14 December 2022
314. Deputy Sean Sherlock asked the Minister for Agriculture, Food and the Marine the amount spent on social media advertising in 2021 and to date in 2022, in tabular form; and the amount spent per platform. [62798/22]
View answerThe Department of Agriculture, Food and the Marine (DAFM) provides public information about the Department's wide range of schemes, services and policies. Social media is one of the channels used to communicate this information.
During the period from January 2021 to date, DAFM incurred expenditure of €29,537.80 (inclusive of VAT) on advertising on social media. Outlined below in a table is a breakdown of expenditure by platform for the period requested.
|
Platform |
Year |
Amount (incl. VAT) |
|
|
2021 |
€2,284.35 |
|
|
2021 |
€465.41 |
|
|
2022 to date |
€12,813.21 |
|
|
2022 to date |
€5,081.76 |
|
|
2022 to date |
€8,893.07 |
