Dáil Éireann Debate, Tuesday - 21 February 2023
428. Deputy Matt Carthy asked the Minister for Education the amount expended on advertising and promotion in her Department, and all agencies, under the remit of her Department in 2022 and in January 2023; and if she will make a statement on the matter. [8682/23]
View answerThe Department’s total spending on advertising for 2022 was €364,842.68. The Department has not incurred any expenditure on advertising to date in 2023.
The Department has engaged in a number of advertising campaigns including the Teaching Transforms campaign which has been ongoing since late 2018 to promote the teaching profession and encourage post-primary and third level students to apply for programmes of initial teacher education. The various phases of the campaign have used a range of channels, including digital (online video and social media), radio (traditional and digital) and print (national papers and college press).
The Department does not hold the requested figures for its aegis bodies.
