Dáil Éireann Debate, Tuesday - 28 March 2023
267. Deputy Paul Donnelly asked the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media if Tourism Ireland will run a billboard advertisement campaign on the London underground rail services; and the estimated cost of such an advertisement campaign. [14976/23]
View answerAs the Deputy is aware, my Department's role in relation to tourism lies primarily in the area of developing national tourism policy and the tourism agencies, Tourism Ireland and Fáilte Ireland, deal with the implementation of this policy.
Tourism Ireland promotes the island of Ireland in more than 21 markets overseas as a compelling holiday destination, using the Ireland brand to position the island as strongly as possible against the more than 200 other destinations with which Ireland competes.
Tourism Ireland’s latest global campaign, "Fill your heart with Ireland", includes TV advertising in our top four markets - Great Britain, the United States, Germany and France - as well as localised and targeted advertising in all target markets across the globe.
The specific matter raised is an operational matter for Tourism Ireland. Accordingly, I have referred the Deputy's question to Tourism Ireland for direct reply.
Please contact my private office if you have not received a reply within ten working days.
