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Social Media

Dáil Éireann Debate, Tuesday - 16 May 2023

Tuesday, 16 May 2023

Questions (127)

Holly Cairns

Question:

127. Deputy Holly Cairns asked the Taoiseach the percentage of social media posts made on each of his Departmental social media accounts or the social media accounts of public bodies and agencies that operate under his remit that were exclusively in Irish between 1 May 2022 and 30 April 2023, inclusive; and the percentage of same that feature bilingual translations. [23038/23]

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Written answers

The information sought by the Deputy in relation to the Department of the Taoiseach and the National Economic and Social Development Office (NESDO) - which incorporates the National Economic and Social Council (NESC) - is set out in the tables below.

Percentage of organic content posted on MerrionStreet.ie social media accounts either exclusively in Irish or bilingual

Channel

Total no. of posts

(1st May 2022 – 30th April 2023)

No. of posts

exclusively in Irish

% of posts exclusively in Irish

No. of

bilingual posts

% of posts that are bilingual

Facebook

354

51

14.41%

8

2.26%

Twitter

809

74

9.15%

4

0.49%

Instagram

327

43

13.15%

8

2.45%

LinkedIn

192

23

11.98%

5

2.60%

TikTok

32

0

0%

0

0%

Paid campaigns run by other Departments via MerrionStreet.ie social media accounts

Department

Campaign

Date Range

% of content in Irish

Channel(s)

Facebook

Department of Enterprise, Trade and Employment

Employment Rights

14/11/2022 - 07/12/2022

50%

Instagram

Facebook

Department of Enterprise, Trade and Employment

Small Companies Administrative Rescue Process (SCARP)

14/11/2022 – 05/12/2022

10%

Instagram

Department of Housing, Local Government and Heritage

Electoral Modernisation

07/12/2022 – 28/11/2022

0%

TikTok

Facebook

Department of Enterprise, Trade and Employment

Energy Support

06/12/2022 – 30/01/2023

50%

Instagram

Facebook

Department of Enterprise, Trade and Employment

National Minimum Wage

19/12/22 - 22/01/2022

25%

Instagram

Facebook

Department of Transport

E10 Awareness

27/03/2023 – to date

20%

Instagram

Percentage of content posted on the National Economic and Social Council social media accounts either exclusively in Irish or bilingual

Channel

Total no. of posts

(1st May 2022 – 30th April 2023)

No. of posts

exclusively in Irish

% of posts exclusively in Irish

No. of

bilingual posts

% of posts that are bilingual

Facebook

3

0

0%

0

0%

Twitter

38

0

0%

0

0%

Instagram

1

0

0%

0

0%

LinkedIn

12

0

0%

0

0%

TikTok

N/A

0

0%

0

0%

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