Dáil Éireann Debate, Tuesday - 20 June 2023
342. Deputy Catherine Murphy asked the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media if she will detail the way in which Fáilte Ireland select influencers for use on its promotional campaigns; the due diligence process that is undertaken; and if payment issues post-campaign after all metrics are reviewed and KPIs achieved. [29239/23]
View answerI refer the Deputy to my response to Parliamentary Question No. 271 of March 28 last, when I outlined my Department's responsibilities in relation to matters such as promotional campaigns and other specific aspects regarding the operational activities of the agencies under my remit.
My Department's role within tourism lies primarily in the area of developing national tourism policy and the tourism agencies, Tourism Ireland and Fáilte Ireland, deal with the implementation of this policy.
Fáilte Ireland, as the National Tourism Development Authority, develops, supports and promotes tourism at regional and county level within the State in line with the relevant tourism experience brands.
The specific matter raised is an operational matter for Fáilte Ireland. Accordingly, I have referred the Deputy's question to Fáilte Ireland for direct reply.
Please contact my private office if you have not received a reply within ten working days.
