Dáil Éireann Debate, Tuesday - 11 July 2023
103. Deputy Ivana Bacik asked the Taoiseach the amount spent by his Department on Covid-19 advertising and public messaging in print, broadcast and online since January 2020 to date; and if he can provide a breakdown of each campaign in tabular form. [33681/23]
View answerSince the start of the COVID-19 pandemic, the Department of the Taoiseach has incurred expenditure of €31,095,788 on COVID-19 public information campaigns. This incorporated a wide range of campaigns to ensure maximum clarity for citizens, businesses and the wider community. The accompanying table shows a breakdown of the different campaigns over the period 2020-2022 for which there was expenditure. There has been no expenditure on this area in 2023 to date.
|
Year |
Campaign: across print, radio, online and production |
€ |
|
2020 |
Emergency Business Supports |
€512,427.12 |
|
Use of Outdoor/Public Spaces |
€408,261.60 |
|
|
14 Day Restrictions |
€466,717.10 |
|
|
Community Call |
€1,774,624.83 |
|
|
Business Supports - SMEs |
€1,018,966.06 |
|
|
Wellbeing |
€836,840.97 |
|
|
Reopening Roadmap |
€850,617.72 |
|
|
Business Reopening - Return to Work Safely Protocol |
€868,179.96 |
|
|
Leaving Certificate |
€58,436.20 |
|
|
Phase 1 Reopening |
€1,176,758.08 |
|
|
Business Reopening - RTW 2 |
€600,942.24 |
|
|
Phase 2 Reopening |
€892,544.96 |
|
|
Phase 3 Reopening |
€1,205,813.77 |
|
|
Personal Responsibility |
€384,388.06 |
|
|
Travel |
€323,353.39 |
|
|
Phase 4 Reopening - July Delay |
€735,731.30 |
|
|
July Jobs Stimulus |
€652,372.84 |
|
|
Travel Green List |
€175,910.63 |
|
|
Phase 4 Reopening - August Delay |
€171,363.68 |
|
|
3 Counties Restrictions (National and Regional) |
€119,421.74 |
|
|
Additional National Measures (August) |
€449,607.56 |
|
|
Dublin/Limerick High incidence awareness |
€376,737.58 |
|
|
Living with COVID (Announcement, Framework and Household booklet) |
€902,588.36 |
|
|
Dublin Level 3 (Sept) |
€12,317.80 |
|
|
Donegal Level 3 (Sept) |
€181,933.47 |
|
|
Reinforcing Public Health Messaging Nationwide |
€123,087.38 |
|
|
Nationwide Level 3 (Oct) |
€239,670.59 |
|
|
3 Counties L4 / National L3 update |
€44,844.91 |
|
|
Nationwide Level 5 (Oct) |
€211,717.44 |
|
|
Nationwide Level 5 Continuation (Nov) |
€0.00 |
|
|
Keep Well - Community Wellbeing |
€741,342.65 |
|
|
#SafeChristmas Phase 1 (L3) |
€40,159.90 |
|
|
#Antiviral |
€87,120.00 |
|
|
#SafeChristmas Phase 2 (Christmas Week) |
€0.00 |
|
|
3rd Party Copy/Scriptwriting/Strategy |
€46,433.75 |
|
|
#SafeChristmas Phase 3 - Live action TV ad |
€157,058.00 |
|
|
#SafeChristmas Phase 3 - Animated TV ad |
€36,947.35 |
|
|
2021 |
Reinforcing Public Health Messaging Nationwide |
€726.00 |
|
Nationwide Level 5 (continuation in Nov) |
€9,833.10 |
|
|
#Safe Christmas Phase 1 |
€843,637.23 |
|
|
#Antiviral phase 1 |
€76,835.00 |
|
|
#SafeChristmas P2 - (Christmas week) |
€480,956.52 |
|
|
#SafeChristmas P3 - Gathering/Dinner |
€384,819.90 |
|
|
Christmas transition to Level 5 |
€222,949.56 |
|
|
Dec/Jan return to full Level 5 |
€426,578.89 |
|
|
January Additional Level 5 measures |
€607,975.23 |
|
|
#Antiviral maintenance campaign |
€33,831.60 |
|
|
Stay at home - Do the Right Thing |
€17,894.02 |
|
|
Calendar |
€42,164.59 |
|
|
Stay the Course - Do the Right Thing |
€145,539.58 |
|
|
Maintain Progress - February |
€136,888.29 |
|
|
Reopening of Schools Spring 2021 |
€673,342.29 |
|
|
#Antiviral phase 2 - Real Stories |
€98,655.84 |
|
|
How it started |
€414,315.59 |
|
|
Avoid the Surge |
€168,282.29 |
|
|
30th March Announcement |
€840,863.84 |
|
|
Antiviral Phase 2 - Real Stories pt 2 |
€74,262.82 |
|
|
Stay Local for April |
€152,108.54 |
|
|
Stay Local for April update |
€190,133.88 |
|
|
Recovery Plan Summer - May |
€1,266,480.89 |
|
|
Economic Recovery Plan |
€511,791.52 |
|
|
Recovery Plan Summer - June |
€927,824.98 |
|
|
Recovery Plan Summer - July |
€919,916.88 |
|
|
Protect our Progress Progress - August 2021 |
€9,116.46 |
|
|
Reframing the Challenge - September |
€961,960.42 |
|
|
Reframing the Challenge - October |
€872,234.01 |
|
|
Protect our Progress - October 2021 |
€7,993.17 |
|
|
RSVP |
€33,948.00 |
|
|
3rd Party Copy/Scriptwriting/Strategy |
€11,992.50 |
|
|
2022 |
Maintain Progress – November 2021 |
€17,999.99 |
|
When to Antigen |
€19,997.14 |
|
|
Reframing the Challenge – December |
€7,991.10 |
|
|
RSVP |
€1,030,619.80 |
|
|
Maintain Progress – Christmas |
€3,995.10 |
|
|
Reframing the Challenge: January Reopening |
€633,789.07 |
|
|
RSVP Phase 2 (March refresh) |
€369.00 |
|
|
RSVP Phase 2 (June & July refreshes) |
€38,738.13 |
