Dáil Éireann Debate, Tuesday - 11 July 2023
323. Deputy Thomas Pringle asked the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media to provide a full list of the individual projects/schemes funded under the Brexit Adjustment Reserve Fund spend of €7.75 million by her Department; the amount of funding allocated in each case; and if she will make a statement on the matter. [34368/23]
View answerThe European Commission’s Brexit Adjustment Reserve (BAR) fund aims to provide financial support to the Member States, regions and sectors most affected by Brexit in order to deal with the adverse economic, social, territorial and, where appropriate, environmental consequences. Ireland, as the Member State most affected, has received a significant allocation of over €1 billion, or just over 20% of the entire Reserve.As a result of the adverse impact of Brexit on Irish tourism, €7.75 million has been allocated to Tourism Ireland in 2023 to put in place a marketing strategy to stem the decline and subsequently grow tourist numbers and associated revenues from Great Britain and Northern Ireland and also to grow tourism from other markets.The marketing strategy will reflect the short-term need to both retain GB business and win more EU visitors and, in parallel, to help to drive greater market diversification. Tourism Ireland has a comprehensive programme of marketing activity underway throughout 2023, targeting both Great Britain and key European markets.
