Departmental Advertising

Dáil Éireann Debate, Tuesday - 7 November 2023

Tuesday, 7 November 2023

Questions (1454)

Robert Troy

Question:

1454. Deputy Robert Troy asked the Minister for Rural and Community Development to provide a breakdown of the advertising spend of her Department and agencies under the remit of her Department, by national media outlet and local newspaper outlet, for each of the years 2020 to 2022, in tabular form. [47738/23]

Written answers

Minister for Rural and Community Development

My Department contracts media buying agencies for the purpose of purchasing newspaper advertising. The specific amount allocated to each outlet is determined by the buying agency, based on the objectives of the campaign and agreement on the appropriate mix of national and local coverage. The total amount spent on newspaper advertising by my Department for each of the years 2020 to 2022 is detailed in the tables below.

My Department did not have any broadcast media advertising expenditure for the period in question.

Department of Rural and Community Development Newspaper Advertising expenditure 2020 to 2022

2020 - Newspaper advertising expenditure for 2020 was nil

2021 – Newspaper advertising expenditure:

Campaign	National newspaper	Total national newspaper cost	Local newspaper	Total local newspaper cost	Overall total
Statement Of Strategy	Irish IndependentThe Irish Examiner The Irish Times	€4,184	Nil	Nil	€4,184

2022 – Newspaper advertising expenditure

Campaign	National newspaper	Total national newspaper cost	Local newspaper	Total local newspaper cost	Overall total
LEADER Programme 2023 - 2027	Irish Farmers Journal Farming Independent The Irish Examiner	€4,431.76	Anglo CeltKerrymanKilkenny People Leinster ExpressLimerick LeaderLongford LeaderMidland TribuneMunster ExpressRoscommon HeraldSligo ChampionTipperary StarWaterford News And StarWestern PeopleWestmeath IndependentWexford PeopleWicklow People	€10,487	€14,919.16
Campaign	National newspaper	Total national newspaper cost	Local newspaper	Total local newspaper cost	Overall cost
Public Consultation on New Public Library Strategy	Nil	Nil	Anglo CeltCarlow NationalistClare ChampionConnacht TribuneDonegal NewsDundalk DemocratKerrymanKildare NationalistKilkenny PeopleLaois NationalistLeitrim ObserverLimerick LeaderLongford LeaderMeath ChronicleNorthern StandardNorthside People (East)Northside People (West)Offaly IndependentRoscommon HeraldSligo ChampionSouthern StarSouthside PeopleTipperary StarWaterford News And StarWestern PeopleWestmeath IndependentWexford People	€32,628	€32,628
Campaign	National newspaper	Total national newspaper cost	Local newspaper	Total local newspaper cost	Overall cost
TidyTowns Recruitment of Trainee Adjudicators	Irish Independent The Irish Examiner The Irish Times	€5,785	Nil	Nil	€5,785

There are four agencies under my Department’s remit: the Western Development Commission, POBAL, Water Safety Ireland, and the Charities Regulator. They are all independent legal entities responsible for managing their own corporate affairs in compliance with their statutory obligations. The details of the Oireachtas contact point for each of the agencies, who would be in a position to provide the Deputy with the requested information in respect of their organisation, are set out in the table below:

Pobal	[e-mail]
Charities Regulator	[e-mail]
Water Safety Ireland	[e-mail]
Western Development Commission	[e-mail]