Dáil Éireann Debate, Tuesday - 7 November 2023
392. Deputy Robert Troy asked the Minister for Enterprise, Trade and Employment to provide a breakdown of the advertising spend of his Department and agencies under the remit of his Department, by national media outlet and local newspaper outlet, for each of the years from 2020 to 2022, in tabular form. [47729/23]
View answerThe total advertising spend by my Department for the years 2020, 2021 and 2022 was €454,906.99, and is broken down by national media outlet and local newspaper outlet below.
During this time my Department carried out a number of advertising campaigns, including highlighting supports to business around Brexit, the National Remote Working Strategy and the Small Company Administrative Rescue Process (SCARP).
Please note also that the advertising activity of the Agencies under my Department’s remit is an operational matter for those agencies, and I do not have any direct function in these matters.
2022 Spend
|
Year |
Media/ Newspaper Outlet |
Spend |
|
2022 |
||
|
National Media Outlet |
€73,123.56 |
|
|
Local Newspaper Outlet |
€34,826.25 |
|
|
Total |
€107,949.81 |
2021 Spend
|
Year |
Media/ Newspaper Outlet |
Spend |
|
2021 |
||
|
National Media Outlet |
€193,150.56 |
|
|
Local Newspaper Outlet |
€106,353.71 |
|
|
Total |
€299,504.27 |
2020 Spend
|
Year |
Media/ Newspaper Outlet |
Spend |
|
2020 |
||
|
National Media Outlet |
€45,225.38 |
|
|
Local Newspaper Outlet |
€2,227.53 |
|
|
Total |
€47,452.91 |
