Dáil Éireann Debate, Tuesday - 7 November 2023
573. Deputy Robert Troy asked the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media to provide a breakdown of the advertising spend of her Department and agencies under the remit of her Department, by national media outlet and local newspaper outlet, for each of the years 2020 to 2022, in tabular form. [47741/23]
View answerPlease see below details in tabular form of advertising expenditure each year since my Department was constituted in its current configuration in September 2020. I am advised that it is not possible to tabulate the expenditure between local newspapers and national media outlets, as my Departmental expenditure is on a per-campaign basis, and is allocated via media buying agencies. The figures provided below represent advertising in local and national media, and online.
Various forms of communication, including advertising, media engagement, and social media postings, have become increasingly important in informing and updating the public of the work of my Department. At all times value for money is a critical consideration.
Regarding bodies and agencies under my Department’s remit, these are operational matters for the agencies themselves, and the Department does not have this information.
Total advertising budget allocated by the Department in each year since September 2020 to date:
|
Advertising totals inc. VAT |
|
|
September 2020-December 31st 2020 |
€8,298.92 |
|
2021 |
€321,454.21 |
|
2022 |
€325,336.01 |
|
2023 to date |
€354,001.27 |
