Departmental Advertising

Dáil Éireann Debate, Tuesday - 7 November 2023

Tuesday, 7 November 2023

Questions (632)

Robert Troy

Question:

632. Deputy Robert Troy asked the Minister for Housing, Local Government and Heritage to provide a breakdown of the advertising spend of his Department and agencies under the remit of his Department, by national media outlet and local newspaper outlet, for each of the years 2020 to 2022, in tabular form. [47735/23]

Written answers

Minister for Housing, Local Government and Heritage

The information requested is being compiled by my Department and will be forwarded to the Deputy in accordance with Standing Orders.

The information requested in relation to bodies under the aegis of my Department is a matter for the individual bodies concerned. Arrangements have been put in place by each Agency to facilitate the provision of information directly to members of the Oireachtas. The contact email address for each agency is set out in the following table:

State Body	Contact E-mails
An Bord Pleanála	[e-mail]: [e-mail]
An Fóram Uisce (the Water Forum)	[e-mail]
Docklands Oversight and Consultative Forum	[e-mail]
Ervia	[e-mail]
Gas Networks Ireland	[e-mail]
Heritage Council	[e-mail]
Housing Finance Agency	[e-mail] cc: [e-mail]
Housing and Sustainable Communities Agency	[e-mail] cc: [e-mail]
Uisce Eireann	[e-mail]
Land Development Agency	[e-mail]@lda.ie
Local Government Management Agency	[e-mail]
National Oversight and Audit Commission	[e-mail]
National Traveller Accommodation Consultative Committee	[e-mail]
Office of the Planning Regulator	[e-mail]
Tailte Éireann (formerly: OSI, VALOFF, PRAI)	[e-mail]: [e-mail]; [e-mail]; [e-mail]
Pyrite Resolution Board	[e-mail]
Residential Tenancies Board	[e-mail]
Valuation Tribunal	[e-mail]
Waterways Ireland	[e-mail]

The following deferred reply was received under Standing Order 51

My Department undertakes public awareness and advertising campaigns when there is important information to be brought to the public’s attention. These advertising campaigns generally include traditional advertising on TV, radio, print and online as well as social media. Traditional advertising may be targeted at national or regional level depending on the requirements of the campaign in question. PHD Media is currently the primary agency with responsibility for media-buying and advertisement placement on behalf of the Department of Housing, Local Government and Heritage as part of a cross-Government procurement framework. The company’s records for 2022 show an overall advertising spend for the Department of €676,966.69 in 2022, with €617,386.34 spent on national media and €59,580.35 spent on regional.

Departmental records prior to 2022 do not distinguish between national and regional advertising spend but do indicate an overall advertising spend of €310,328.57 for 2021 and €391,789.89 for 2020.

Year	Regional Advertising Spend	National Advertising Spend	Total
2022	€59,580.35	€617,386.34	€676,966.69

Year	Advertising spend
2021	€310,328.57
2020	€391,789.89

The information requested in relation to bodies under the aegis of my Department is a matter for the individual bodies concerned. Arrangements have been put in place by each Agency to facilitate the provision of information directly to members of the Oireachtas. The contact email address for each agency is set out in the following table:

An Bord Pleanála	[e-mail]
An Fóram Uisce	[e-mail]
Approved Housing Bodies Regulatory Authority	[e-mail]
Docklands Oversight and Consultative Forum	[e-mail]
Ervia	[e-mail]
Gas Networks Ireland	[e-mail]
Heritage Council	[e-mail]
Housing and Sustainable Communities Agency	[e-mail]
Housing Finance Agency	[e-mail]
Land Development Agency	[e-mail]
Local Government Management Agency	[e-mail]
Maritime Area Regulatory Authority	[e-mail]
National Oversight and Audit Commission	[e-mail]
National Traveller Accommodation Consultative Committee	[e-mail]
Office of the Planning Regulator	[e-mail]
Pyrite Resolution Board	[e-mail]
Residential Tenancies Board	[e-mail]
Tailte Éireann	[e-mail]
Uisce Éireann	[e-mail]
Valuation Tribunal	[e-mail]
Waterways Ireland	[e-mail]