Dáil Éireann Debate, Tuesday - 7 November 2023
726. Deputy Robert Troy asked the Minister for Social Protection to provide a breakdown of the advertising spend of her Department and agencies under the remit of her Department, by national media outlet and local newspaper outlet, for each of the years 2020 to 2022, in tabular form. [47739/23]
View answerThe Department of Social Protection is committed to ensuring that members of the public are fully aware of the welfare supports and services available to them. Public information campaigns, including advertising in print media, are an important part of this work.
All campaigns are developed carefully in collaboration with our media buyer using the best mix of media formats to ensure that messages target members of the public effectively while ensuring the best value for money.
The cost of local and national newspaper advertising for my Department and agencies under my Departments remit for each of the years 2020 to 2022 is outlined below in tabular form. Please note that these figures exclude VAT, ASAI (Advertising Standards Authority of Ireland), and agency fees.
In reply to this query, 'national media outlet and local newspaper outlet' has been interpreted as pertaining only to print advertising.
The following table details expenditure by my Department on advertisements from 2020 to 2022.
|
The Department of Social Protection |
2020 |
2021 |
2022 |
|
National press |
€702,813.65 |
€487,541 |
€254,229 |
|
Local press |
€292,412 |
€121,785 |
|
|
Total |
€702,813.65* |
€779,953 |
€376,014 |
* 2020 figures are the combined spend for national media and local newspaper outlets as both were collated together during this period.
The following table details expenditure by the Citizens Information Board on advertisements from 2020 to 2022.
|
Citizens Information Board |
2020 |
2021 |
2022 |
|
National press |
€23,237.22 |
€20,865.37 |
€24,959.36 |
|
Local press |
€0 |
€0 |
€0 |
|
Total |
€23,237.22 |
€20,865.37 |
€24,959.36 |
The following table details expenditure by the Pensions Authority on advertisements from 2020 to 2022.
|
Pensions Authority |
2020 |
2021 |
2022 |
|
National press |
€19,890 |
€19,890 |
€20,655 |
|
Local press |
€0 |
€0 |
€0 |
|
Total |
€19,890 |
€19,890 |
€20,655 |
The following table details expenditure by the Pensions Council on advertisements from 2020 to 2022.
|
The Pensions Council |
2020 |
2021 |
2022 |
|
National press |
€0 |
€0 |
€0 |
|
Local press |
€0 |
€0 |
€0 |
|
Total |
€0 |
€0 |
€0 |
