Dáil Éireann Debate, Tuesday - 28 November 2023
119. Deputy Carol Nolan asked the Minister for the Environment, Climate and Communications the total costs incurred by his Department arising from the placing of advertisements with the national broadcaster, RTÉ, in any format, for each of the years 2016 to date; and if he will make a statement on the matter. [52162/23]
View answerMy Department uses advertising to promote a range of services, supports and initiatives that affect people and communities across Ireland.
As the media landscape has evolved over the past number of years, advertising expenditure has grown to address the diverse needs of different audiences, including costs associated with achieving national reach for important public messages. For example, my Department has run a significant national campaign in 2022/23, Reduce Your Use, designed to support every household in Ireland dealing with rising energy costs. In recent months, advertising expenditure has also grown to ensure that we are meeting our Irish language advertising requirements under the Official Languages (Amendment) Act 2021.
My Department does not provide direct funding to RTE in relation to advertising, and any advertising with RTE is procured via a media buying agency, as part of a package that would generally include advertising across a range of channels and platforms based on target audience, desired reach, and campaign objectives.
The table below sets out my Department’s advertising expenditure, exclusive of VAT, in the years 2019 - 2023.
The Department's media buying agencies are not able to give details of RTE specific advertising before 2019.
|
- |
RTE |
|
2023* |
€672,805.00 |
|
2022 |
€621,069.00 |
|
2021 |
€51,527.05 |
|
2020 |
0 |
|
2019 |
0 |
|
2018 |
N/A |
|
2017 |
N/A |
|
2016 |
N/A |
*2023 figures cover campaign activity up to 31 October – some activity may not have been reconciled yet, so this figure is subject to change in the future
