Dáil Éireann Debate, Tuesday - 28 November 2023
135. Deputy Carol Nolan asked the Tánaiste and Minister for Defence the total costs incurred by his Department arising from the placing of advertisements with the national broadcaster, RTÉ, in any format, for each of the years 2016 to date; and if he will make a statement on the matter. [52159/23]
View answerI wish to advise the Deputy the Office of Emergency Planning in the Department of Defence conducts two public information campaigns annually.
Each campaign delivers a ‘whole of Government’ approach to increasing societal resilience by providing information to communities, businesses and households on how to plan and prepare for the seasonal challenges.
Core to these campaign is the message to be prepared, stay safe and know where to find help if needed.
The Office of Emergency planning amplifies these campaigns using traditional and social media.
The Office of Emergency Planning spent the following, inclusive of VAT, on radio ads with RTE since 2016. The following table gives a breakdown of advertisement spend broken down across year and purpose.
|
Year |
Purpose |
Allocated to RTE Radio 1 |
|
2016 |
Be Winter Ready radio ads |
€9,284.04 |
|
2017 |
Be Winter Ready radio ads |
€9,284.04 |
|
2018 |
Be Winter Ready radio ads |
€9,284.04 |
|
2019 |
Be Winter Ready radio ads |
€9,850.92 |
|
2020 |
Be Winter Ready radio ads |
€9,981.47 |
|
2021 |
Be Winter Ready radio ads |
€10,480.67 |
|
2022 |
Be Winter Ready radio ads |
€11,202.25 |
|
2023 |
Be Winter Ready radio ads |
€12,882.59 |
The total expenditure was €82,250.02
