Dáil Éireann Debate, Tuesday - 28 November 2023
376. Deputy Carol Nolan asked the Minister for Social Protection the total costs incurred by her Department arising from the placing of advertisements with the national broadcaster, RTÉ, in any format, for each of the years 2016 to date; and if she will make a statement on the matter. [52171/23]
View answerPublic information and advertising campaigns are an important part of the department's work and span national and regional print media and radio, digital and social media.
All expenditure is placed through a media buying company procured through an Office of Government Procurement framework. The role of the contracted media buying company is to ensure value for money and the most appropriate media are used to reach our target audience.
The table below details expenditure by my department on advertisements placed with RTÉ from October 2020 to the current date. Please note that the breakdown in spend per media outlet is only available from October 2020.
|
Year |
RTÉ Advertising Spend |
|
2020 (October to December) |
€17,144.00 |
|
2021 |
€195,806.14 |
|
2022 |
€119,716.00 |
|
2023 (to date) |
€60,820.00 |
|
Total |
€393,486.14 |
*Figures exclude VAT and fees
