Departmental Advertising

Tuesday, 28 November 2023

Questions (445)

Carol Nolan

Question:

445. Deputy Carol Nolan asked the Minister for Agriculture, Food and the Marine the total costs incurred by his Department arising from the placing of advertisements with the national broadcaster, RTÉ, in any format, for each of the years 2016 to date; and if he will make a statement on the matter. [52157/23]

View answer

Written answers

Minister for Agriculture, Food and the Marine

The information requested by the Deputy is being collated by the Department and a reply will be forwarded within 10 working days.

The following deferred reply was received under Standing Order 51

The Department of Agriculture, Food and the Marine provides public information about the Department's wide range of schemes, services and policies. Advertising is one of the channels used to communicate this information. From 2016 to date, my Department has spent € €126, 575 on advertisements with RTÉ. The table below sets out the expenditure by year.

Year	Total Spend (€)
2016	Nil
2017	See below
2018	Nil
2019	Nil
2020	10,296
2021	Nil
2022	39,286
2023 to date	76,993

My Department incurred expenditure of €72,207 for three separate radio campaigns in 2017. A breakdown by media outlet is not available for this expenditure.

I wish to advise the Deputy that during this period my department also contributed to cross Government campaigns on Brexit preparedness and Farm Safety that have included advertising with RTÉ.