Ged Nash
Question:101. Deputy Ged Nash asked the Taoiseach the amount his Department spent in 2021, 2022 and up to 27 November 2023 on advertisements with a website (details supplied). [53063/23]
View answerTuesday, 5 December 2023
Questions (101, 102, 103)
Ged Nash
Question:102. Deputy Ged Nash asked the Taoiseach the amount his Department spent in 2021, 2022 and up to 27 November 2023 on advertisements with two websites (details supplied) respectively, in tabular form. [53064/23]
View answerGed Nash
Question:103. Deputy Ged Nash asked the Taoiseach the amount his Department spent in 2021, 2022 and up to 27 November 2023 on advertisements with a website (details supplied). [53065/23]
View answerWritten answers
I propose to take Questions Nos. 101 to 103, inclusive, together.
The Department of the Taoiseach’s ex Vat expenditure on the X (formerly Twitter); Meta (Facebook & Instagram); and Google platforms for paid advertisements placed in the years 2021 – 2022 and to date in 2023 is set out below. The bulk of the expenditure relates to the dissemination of information related to the COVID-19 pandemic. The remainder relates to campaigns to raise awareness of national weather events and public consultations relating to the Future of Media Commission and the Well-being Framework for Ireland.
The Department of the Taoiseach uses social media as one element of how it communicates public information in a way that is accessible and relevant to people. Working with a media buying company, the Department continues to keep all methods of communication under review with a view to maximising the accessibility and effectiveness of government communications.
|
2021 |
2022 |
2023 |
|
|
Meta (Facebook/Instagram) |
€200,215 |
€31,840 |
NIL |
|
X (Twitter) |
€55,558 |
€15,064 |
NIL |
|
|
€226 |
NIL |
NIL |
Question No. 102 answered with Question No. 101.
Question No. 103 answered with Question No. 101.