Dáil Éireann Debate, Tuesday - 5 December 2023
145. Deputy Louise O'Reilly asked the Minister for the Environment, Climate and Communications how much his Department has spent on advertising on a website (details supplied) for each of the years 2019 to 2022 and to date 2023, in tabular form; and whether his Department will still run advertisements on the platform going forward due to issues. [53798/23]
View answerMy Department uses advertising to promote important services, supports and initiatives that affect people and communities across a range of policy areas.
As the media landscape has evolved over the past number of years, advertising expenditure has grown to address the diverse needs of different audiences, and ensure that we are meeting our Irish language advertising requirements under the Official Languages (Amendment) Act 2021. Recent investment was also increased to support consumers to manage their energy use and costs via the national Reduce Your Use campaign.
My Department works with a media buying agency to determine the best mix of media channels to reach the appropriate target audiences for the specific campaign objectives.
My Department regularly reviews the most effective and appropriate platforms to reach all parts of Irish society and it continues to monitor all social media platforms in terms of effectiveness, brand safety, moderation policy, and regulatory developments.
The table below sets out my Department’s advertising expenditure on the specified platform over the period requested by the Deputy. These figures are excluding VAT.
|
X (formerly Twitter) |
|
|
2023* |
€52,474.00 |
|
2022 |
€48,141.99 |
|
2021 |
€2,250.59 |
|
2020 |
€491.81 |
|
2019 |
€235.82 |
*2023 figures cover campaign activity up to 27 November – some activity may not have been reconciled yet, so this figure is subject to change in the future
