Dáil Éireann Debate, Tuesday - 5 December 2023
287. Deputy Louise O'Reilly asked the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media how much her Department has spent on advertising on a website (details supplied) for each of the years 2019 to 2022 and to date 2023, in tabular form; and whether her Department will still run advertisements on the platform going forward due to issues. [53809/23]
View answerPlease see below, in tabular form, digital advertising spend on the platform to which the Deputy refers since my Department was constituted in September 2020.
My Department uses online advertising as one of the many tools at its disposal to inform citizens of its programmes of work, including public consultations and major events. Social media has become increasingly important in recent years, and many citizens rely on online platforms for their news and to keep apprised of current events.
I am advised that no decision has been taken on advertising with any particular platform, and that all advertising spend is considered on a per-campaign basis. The Department will take into consideration the factors to which the Deputy refers when deciding the allocation of advertising spend for future campaigns.
Regarding bodies and agencies under my Department’s remit, these matters are operational matters for the agencies themselves.
|
Year |
Advertising Spend (€) on platform |
|
2020 |
Nil |
|
2021 |
€167 |
|
2022 |
€1,367.35 |
|
2023 |
€352.69 |
