Dáil Éireann Debate, Tuesday - 5 December 2023
374. Deputy Louise O'Reilly asked the Minister for Social Protection how much her Department has spent on advertising on a website (details supplied) for each of the years 2019 to 2022 and to date 2023, in tabular form; and whether her Department will still run advertisements on the platform going forward due to issues. [53807/23]
View answerAll campaigns are developed carefully in collaboration with our media buyer using the best mix of media formats to ensure that messages target members of the public effectively while ensuring the best value for money.
The Department continues to keep its approach to advertising on this channel under ongoing review. However, I can confirm that the Department is not currently advertising on the social media platform X.
Decisions on what platform to use for public information campaigns will be made on a case-by-case basis, with advice and recommendations from our media buying agency.
Please see breakdown of expenditure (all figures are ex VAT and fees) on the platform in tabular form:
X (Twitter)
|
2019 |
€23,864.94 |
|
2020 |
€35,282.55 |
|
2021 |
€29,242.31 |
|
2022 |
€21,271.55 |
|
2023* |
€42,320.70 |
|
Total |
€151,982.06 |
*Figures available up to 15/11/2023.
