Dáil Éireann Debate, Wednesday - 7 February 2024
123. Deputy Peadar Tóibín asked the Minister for Public Expenditure, National Development Plan Delivery and Reform the amount spent on traditional and online advertising by his Department in each of the past ten years and to date in 2024, in tabular form. [5354/24]
View answerThe information requested by the Deputy in respect of my Department from 2014 to date is set out in the table below.
|
Year |
Expenditure on Traditional Advertising |
Expenditure on Online Advertising |
|
2014 |
Nil |
Nil |
|
2015 |
€564 |
Nil |
|
2016 |
€1,334 |
Nil |
|
2017 |
€4,956 |
€207,861* |
|
2018 |
€2,625 |
€95,523* |
|
2019 |
€55,577 |
€3,075 |
|
2020 |
€37,058 |
€6,754 |
|
2021 |
€20,163 |
€4,406 |
|
2022 |
€9,600 |
€2,706 |
|
2023 |
€48,452 |
€6,458 |
|
2024 to-date |
Nil |
Nil |
* With regard to the expenditure on online advertising in 2017 and 2018, this primarily relates to communications to support MyGovID and the services it enables, promoting the whereyourmoneygoes.gov.ie website which provided a significant amount of data on Irish government expenditure, and more generally promoting the Public Services Card and MyGovID through a series of awareness campaigns.
