My Department did not start spending on online advertising until 2018.
Details of advertising spend for both traditional and online advertising for the past ten years are set out in tabular form below.
Year
|
Traditional Advertising Costs
€
|
Online Advertising Costs
€
|
Total
€
|
2014
|
80,287
|
|
80,287
|
2015
|
532,961
|
|
532,961
|
2016
|
113,035
|
|
113,035
|
2017
|
285,859
|
|
285,859
|
2018
|
60,380
|
|
60,380
|
2019
|
170,011
|
10,644
|
180,655
|
2020
|
38,889
|
19,963
|
58,852
|
2021
|
318,793
|
48,812
|
367,605
|
2022
|
74,630
|
148,325
|
222,955
|
2023
|
134,164.92
|
90,853.34
|
225,018
|
2024
|
0
|
1,475
|
1,475
|