Dáil Éireann Debate, Wednesday - 7 February 2024
15. Deputy Peadar Tóibín asked the Tánaiste and Minister for Foreign Affairs the amount spent on traditional and online advertising by his Department in each of the past ten years and to date in 2024, in tabular form. [5349/24]
View answerMy Department uses traditional and online advertising primarily to promote essential services to citizens at home and abroad, including passport and consular services. In recent years, public awareness campaigns in relation to COVID-19 travel restrictions and Brexit have formed a significant part of campaigns. The Department also uses traditional and online advertising to communicate to international audiences with the aim of projecting Ireland’s visibility and values abroad.
My Department uses a range of media to reach audiences including digital, print media, radio, outdoor and TV.
The amounts spent on advertising, both traditional and online, by the Department in each of the past ten years, and to date in 2024, is presented in tabular form below.
|
Year |
Total |
|
Year |
Total |
|
2013 |
43,699 |
|
2014 |
24,469 |
|
2015 |
43,121 |
|
2016 |
27,989 |
|
2017 |
213,182 |
|
2018 |
63,653 |
|
2019 |
2,511,718 |
|
2020 |
582,077 |
|
2021 |
1,464,673 |
|
2022 |
725,747 |
|
2023 |
586,308.41 |
|
2024 (to date) |
25,286.59 |
|
Total |
6,311,923 |
